Patrick Moodie is a Co-Founder and Managing Partner of DARI Motion Health, an industry leader in markerless motion capture technology. For more than a decade, Moodie and his brother Ryan have co-labored to bring the fast, accurate athlete performance data to both professional and collegiate sports organizations around the nation. In this interview with Direct Interface Founder, Kevin Jordan, Moodie talks successes and challenges both within the DARI ecosystem and talks about the one big blind spot plaguing sports tech.
Describe the genesis of your company, your role and any past relevant experiences.
Twelve years ago, I was in finishing my Masters in biomechanics. My brother, Ryan already had a degree in MIS and was working on his JD. We had a conversation that resulted in us working together to build DARI. We figured with my modeling background and his computer and information management expertise, we could take biomechanics out of the lab and put it into the real-world.
We started where a lot of startups begin – in our basement. We developed a simple marker-based system. For every win, the response was, “Yeah that’s nice, but what about this?”
Soon, all those little hurdles we set up then overcame by asking “What about this?” helped us come up with an accurate markerless system that focuses on reducing, removing human error, and getting to the data quickly.
Our day-to-day is about the product and its development.
As an organization, what are some of Dari’s capabilities?
We started in performance monitoring and tracking. We’re a quick and accurate full-body motion analysis. We do just about everything in a matter of minutes. We can scan every athlete. It’s no longer about testing one or two and using that data to predict what other runners or throwers are going to do. We’re testing every athlete and we get an accurate baseline from that. This is the data that impacts coaches and training staff to help them identify whether an athlete’s performance is improving. We also have access to trends, potential injury risks, and vulnerabilities helping coaches determine when an injured athlete can return to the sport.
Do you work with collegiate and professional teams and are you sport agnostic?
When you look at a professional football or basketball team, you’re talking 50-man rosters, versus a college which can have 700 student athletes. Having the technology to help the coach and the staff manage the data on an organization that size… you can see the value in it. Motion and sport agnostic is the key. Whether it’s the cameras, the system, or the computer we really want to be agnostic.
Who are some of your current clients?
Because of non-disclosure agreements, I can’t mention specific names but I will say we currently have systems in the Big 12, Big Ten, ACC and several other college sports conferences. We also have systems in the NFL, NHL, European Premiere League and are working with NBA and MLB teams.
Unwrap this statement: “Dari Motion increases athlete longevity by identifying imbalance and weakness”.
The way we track imbalances, weaknesses, and longevities is by offering a variety of different motions. We have over 150 different motions to cover every major joint.
So, we’re giving you Kinematic data, Kinetic data like force plate, as well as torque. And if we can do that across a wide spectrum of highly repeatable motion, we can start to better understand all of these pieces.
Many times we speak about “smoke and fire.” Someone is giving extra therapy or intervention exercise plans, but they keep doing the same plan over again addressing the symptoms, but not the underlying problem.
After Dari identifies strengths and weaknesses testing, do you provide individualized training modalities and if so, what type?
At our core, we’re a data processing modeling engine to give data insight, visualization, and understanding to the provider.
When you get into the action steps and how to intervene or change, we do have some of these corrective exercises, and we have a way for interacting those end-users, those professionals using the data. Ultimately, we believe it should be in the hands of highly-trained professionals at those teams.
What are the requirements that a team needs in order to run your software, what does your set-up process look like?
It’s turnkey. The only thing the team needs to provide us with are people, users they want to train on our system.
Our system is an online platform that allows you to access your information from anywhere in the world.
We want to make the onboarding experience as seamless as possible for the team so they can adopt the technology quickly.
How would you describe your pricing model?
Our pricing varies depending on the vertical – whether healthcare, sports, military, or corporate wellness – and how the organization wants to pay for access. There’s actual hardware, as well as an annual software license fee. That pricing is malleable. But we do have base pricing that’s changing as we go through this M&A.
But people can always direct their inquiries to our team to ask specific questions.
What are three emerging trends that you’re following in your space and why?
Predictive Analytics is the future. Sports analytics is right on the cusp where the more data we have coming in, the more intelligent we can be about our decisions. These new algorithms that are coming out are going to have significant insights.
Visualization of Data on Television – A plethora of data is coming from devices. A lot of it is insightful and engaging and comes from the viewer standpoint. With all the ways we can track human movement coupled with the new metrics and new analytics, I believe it will result in visualization of metrics through television networks.
IoT – The Internet of Things will yield much data. But these decisions and how people engage with their data may need to be evaluated.